MIRIAM LUK
GRAPHIC
Make it simple, but significant.
SERGE LUTENS
visual project
The Serge Lutens Visual Project celebrates the brand's visionary artistry. Inspired by three iconic fragrances, I created visuals reflecting the unique stories and essence behind each scent. Serge Lutens’ timeless, bold creations continue to revolutionize perfumery, transcending tradition and affirming true identity through design and fragrance.
DDY PET HK
instruction guide
I created an instruction guide to help customers easily check and redeem their membership points. The guide was designed for both mobile and PC versions, ensuring a user-friendly experience across devices, making the process of managing points seamless and straightforward for all members.
PC version
Mobile version
TSUI HEUNG
point-of-sale display
I designed a point-of-sale display for the collaboration betwen Tsui Heung and 7-11 in Hong Kong, promoting the spicy and salted egg flavors of their peanuts. The display was strategically placed in-store to highlight the featured snacks and attract customers' attention.
DDY PET HK
informational graphic
A detailed chart was created for Ddy Pet HK to clearly outline the benefits across their membership tiers: Member, VIP, and VVIP. This visual guide helps customers easily compare and understand the exclusive perks of each tier, making it simple to see the advantages of upgrading their membership.
TSUI HEUNG
character design
For Tsui Heung’s new cheese-flavored peanuts, I’m creating a fun and playful cheese character to represent the brand. This character will embody the richness and boldness of cheese while appealing to a wide audience. With a charming and approachable personality, the cheese character will enhance the packaging, making it both memorable and visually engaging.
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